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Creative Strategist
Lilo Social
USA

/ Month

Experience : 5 Yrs | Full Time

Description :

Handle brand research and data mining to understand value propositions, customers reviews, and market opportunities.
Ideate hypothesis and manage testing roadmaps to drive a structured creative testing process
Gathering inspiration and competitor building competitor boards
Create informed briefs for the internal design team to execute on performance driven creative for paid social advertising
Build shot lists and decks for UGC content shoots
Find and manage content creator relationships
Lead copy across paid ads for in ad and headline copy
Work on landing pages to improve conversion rates
Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties
Team training and SOP development
Development of company projects and assets

Requirements :

At least 5 years of experience in ecommerce marketing
An expert understanding of Facebook ad creative and a proven record of ideation and execution of creative testing
Experience working with design teams from brief through creative execution
Data oriented thinking to understand how certain metrics impact performance and how to act upon data when things are and are not working
Attention to detail to provide thorough briefs and rigid approval process before client reviews
Deep understanding of a customer sales journey and how it relates to storytelling
Expert copywriting skills to deepen brand stories and creatives
Experience with tools such as Facebook Ads, Shopify, Google Analytics Suite, Figma, Motion, and Slack/Asana/Notion
Client facing experience is an added bonus

USA

Last date to apply : 30-07-2023

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